Press & Media
This page is for journalists, podcasters, affiliates, and creators covering The Original Seat Hoodie. Everything you need to write or feature us is here. For interviews, samples, or quotes — email info@seathoodie.com.au.
The brand in 30 seconds
The Original Seat Hoodie is Australia's #1 hooded car seat towel — a removable, waterproof, machine-washable cover that slips over your headrest in seconds and protects your car seats from sweat, sand, mud, dog drool, sunscreen, and whatever else life throws at the upholstery. Designed in Sydney in 2024 by a busy sporty mum who got tired of ugly permanent seat covers, the brand has grown to 10,000+ Aussie customers and now ships to Australia and New Zealand.
Founder story
The Original Seat Hoodie started with one bad decision — a white-seated family car. Two teens, soccer training, tennis lessons, occasional muddy boots, predictable spray-tan mishaps, and an alarming number of close calls between sport drinks and pale leather. The founder went looking for a solution that was machine-washable, easy on/off, and didn't plaster a giant logo across the seat back. She couldn't find one. So she made it. The first product launched in mid-2024. By early 2026 the range had grown to five products covering front, XL front, back seat, headrest, and a limited-edition team-coloured collection for Australia's biggest sporting fan bases.
Brand facts & figures
- Founded: 2024, Sydney NSW
- Warehouse: Gables, NSW 2765 — next-day dispatch Australia-wide
- Customers: 10,000+ as of May 2026
- Product range: Front Seat Hoodie ($55), XL Front ($65), Back Seat Hoodie V2 ($80), Headrest Hoodie ($9), Limited Edition Game Day XL ($75)
- Markets: Australia & New Zealand (free shipping over $90 AU)
- Hero claim: Universal fit, non-slip, waterproof, machine washable
- Guarantee: 100% money-back within 15 days
What makes the product different
Three things distinguish the Seat Hoodie from traditional car seat covers and from imitators that have entered the category since:
- Hooded universal fit. No clips, no buckles, no straps. The hood loops over the headrest and the non-slip backing grips any seat surface. Goes on in 5 seconds, comes off just as fast.
- Genuinely machine-washable. Unlike canvas or neoprene full-fit covers, the Seat Hoodie washes on a normal cycle and dries fast. This is what makes daily use sustainable.
- Removable by design. Most car seat covers hide your interior 24/7. The Seat Hoodie is built to live in your boot when you're not using it, so your car looks like a car — not a kennel — the rest of the time.
Founder bios for editor convenience
Short (under 30 words)
Australian founder of The Original Seat Hoodie, Australia's #1 hooded car seat towel. A busy sporty mum turned product designer who solved a problem 10,000+ Aussies didn't know they had.
Medium (under 80 words)
The Original Seat Hoodie was founded in Sydney in 2024 by a busy sporty mum after years of finding nothing on the market that actually protected her white car seats without looking like a permanent eyesore. The brand has since grown to 10,000+ Australian customers, expanded into New Zealand, and built a five-product range covering front seats, XL utes/4WDs, full back-bench protection, headrests, and limited-edition team-coloured collections for Australian sport fans.
Long (200 words)
The Original Seat Hoodie is Australia's #1 hooded car seat towel brand, founded in Sydney in 2024 to solve a problem no existing product was solving: how do you protect car seats from sweat, sand, mud, and dog drool without committing to a permanent canvas cover that hides your interior 24/7?
The founder, a busy sporty mum balancing two teenagers in school sport plus a brand-new white-seated family car, designed the first prototype after months of failed alternatives. The launch product — a hooded, waterproof, machine-washable car seat towel — went viral on Australian social media in late 2024 and has since grown to 10,000+ customers.
The current range covers five products: the original Front Seat Hoodie ($55), an XL variant for utes and 4WDs ($65), a full back-seat cover with Velcro middle-seat access designed for dog owners and families ($80), a $9 headrest add-on, and a Limited Edition Game Day XL collection in 18 team colourways for NRL and AFL fan bases. The brand ships from its Sydney warehouse to all of Australia and New Zealand with next-day dispatch.
Story angles for media
- Founder story — Sydney mum invents the product the market was missing.
- Australian SMB success — from kitchen-table prototype to 10,000 customers in under two years.
- Pet vertical angle — the back seat product that dog owners are choosing over traditional hammock covers.
- Tradie angle — why tradies are swapping full-time canvas covers for removable hooded towels.
- Sport fan angle — the limited-edition team-coloured XL line designed for NRL and AFL fans.
- Gifting angle — the Father's Day / Christmas gift for the person who has everything (and a car they care about).
Quotes you can use
"I designed the Seat Hoodie because the alternatives were all ugly, hard to install, or unwashable. I wanted something I'd actually use — and that's the test we still hold every new product to."
"Our customers aren't trying to hide their car. They're trying to protect it for the 10% of moments when life gets messy — and then go back to driving a car that looks like a car the rest of the time."
Press contact
For interviews, sample requests, expert comment, or media collaborations:
Email: info@seathoodie.com.au
Brand HQ: Gables NSW 2765, Australia
Social: @originalseathoodie on Instagram, Facebook
Affiliate & creator partnerships
If you're a content creator, blogger, podcaster, or community publisher interested in promoting Seat Hoodie products to your audience, our affiliate programme runs on GoAffPro. Apply at seathoodie.goaffpro.com for commission rates and creative assets.
